SEO Services

SEO built for
beverage alcohol.

Done 100% in-house by a team that works only with liquor, beer, and wine retailers and brands - so you rank faster, with none of the agency runaround, at a price built to help you win.

Why it matters

What SEO does for your store

Search is where your customers start. Showing up there pays off online and on your floor.

Drives organic traffic

Climb the search results and earn higher click-through rates - without paying for every visit.

Lifts in-store & online sales

Easier to find means more foot traffic at your physical location and more orders online.

Builds trust & credibility

Ranking well signals to shoppers that your store is established, visible, and worth buying from.

Lowers marketing costs

SEO is cost-effective and compounds over time - and it makes your paid ads work harder, too.

Gets you ahead of competitors

Grow brand awareness and capture demand before the shop down the street does.

Easy to measure

Monthly reports show exactly how your traffic, reach, and rankings are progressing.

Priced on purpose

A fraction of what agencies charge

Typical SEO agencies bill $1,500–$3,000 a month - often without much to show for it. Ours is intentionally affordable because we're not trying to profit on SEO. Your success is our success.

Typical SEO agency
$1,500–3,000 / month

Generalised · slow · coordination needed

Why SEO with Bottlecapps

One team. No middlemen.

We already run your app and website - so SEO changes happen in-house, fast, with no third party to manage.

Beverage-alcohol focus

We work only in bev-alc. Generalist agencies with little industry experience take months to see results - we don't start from zero.

Fast turnaround

Because we own your platform, updates ship quickly with far less back-and-forth than involving a third party.

No coordination headaches

Use an outside agency and every change means juggling them and our team. With us, there's one team - we handle all of it for you.

Lower prices by scale

Our scale lets us deliver best-in-class service at a price independent stores and brands can actually afford.

Real, measurable progress

You get monthly reports showing the progress and impact on your web traffic - no vague promises.

Invested in your success

We keep SEO cheap because we want our retailers and brands to grow. When you win, we win.

What's included, explained

Everything in plain English

Here's what each part of SEO PRO actually means for your store.

Website audit

We assess your site and report on progress - your first report lands as soon as you start.

Link building

We generate quality backlinks to raise your Domain Authority via directories, social bookmarking, profiles, Web 2.0, and blog commenting.

Sitemap & robots.txt

Sitemaps help search engines find and index every page on your site.

Google Analytics

Set up to monitor your visits, traffic, reach, and reporting.

Search Console

Submits your sitemap for indexing, measures performance, and surfaces issues to fix.

Keyword research

We analyze search volume, intent, keyword density, and difficulty to target the right terms.

Competitor analysis

Using Semrush and Ahrefs we study competitors' strengths, weaknesses, and tactics.

Meta titles & descriptions

Targeted, keyword-rich tags that boost your visibility and ranking on search.

Content optimization

We add and optimize content with the keywords you're targeting, across your key pages.

Keyword optimization

We push your highest-value keywords toward the top of the rankings.

Blogs

We write and regularly publish blogs on your site to improve rankings, visibility, and traffic.

Social media posts

We set up and manage posts to grow your presence and traction across platforms.

Google Merchant Center

We upload and manage your inventory feed so your products show up in Google.

Google Business Profile

We list your store on Google so local shoppers can find you.

Hashtag generation

Optimized hashtags help you reach and grow a larger audience across platforms.

Monthly report

A clear monthly summary of the activity and growth coming from your SEO.

Email & SMS Marketing

Turn your list into a revenue channel

Also handled 100% in-house and priced to help your store exceed - excellent value next to external agencies that charge thousands a month for limited results. We've never failed to turn email and SMS into a valuable revenue channel when the foundation is in place and given time to mature.

$499/ month

Starts at $499/mo · also 100% in-house

What we set up

High-converting popup

A popup form focused on subscriber acquisition and list growth. Depending on your traffic and website, we target a 5–10% popup conversion rate.

Lifecycle automations

The core flows that earn revenue on autopilot: an email welcome series, an SMS welcome series, and an abandoned-cart flow.

Ongoing campaigns

3–4 email campaigns a week, plus 1 SMS campaign every 7–10 days and complementary push notifications when they help - usually to bolster SMS.

What we optimize toward

Once the foundation is live, our focus shifts to optimization and revenue growth. The KPIs we monitor:

Email & SMS list growth (popup conversion rate)
Email open rates and click-through rates
SMS engagement metrics
Revenue from campaigns vs. revenue from automations
Share of total online revenue from email, SMS & push

To set detailed KPI targets, we'll review your current email and SMS list sizes, historical performance, online sales volume, and website traffic. For most stores, this is a no-brainer investment - new stores need time to build momentum, but the channel pays off once it matures.

FAQs

Marketing & engagement - quick answers

Common questions about email, SMS, push, and keeping customers coming back.

The platform includes built-in tools for email campaigns, SMS alerts, push notifications, and loyalty programs to keep customers engaged and coming back.

You can upload your existing customer list from Excel or CSV. Our client support team can also help you with this.

Every product in the email is clickable - one tap takes customers directly to that item on your website, ready to buy.

Yes. You can target specific customer groups - for example by category preference, purchase history, or location - so the right message reaches the right shoppers.

No - SMS marketing is included with your pricing. Just sign up and get started.

Yes, we have automated emails for welcome series and abandoned cart.

Outrank the shop
down the street.

Let's talk about where your store ranks today and what in-house SEO can do for it - book a quick demo and we'll walk you through it.

SEO PRO · $499/mo · 100% in-house · monthly reporting