Feature catalog

Every feature, in one place

All 177 features included in a Bottlecapps retail partnership, across 16 categories - no add-ons, no surprise line items.

Marketing20

Enhance your marketing efforts with email & SMS campaigns, customizable templates, push notifications, customer segmentation, cocktail recipe library and more.

Email Marketing

Email your customers with our expertly crafted templates, or create your own designs.

News letter templates

Create and email newsletters to your customers

Staff picks templates

Email your customers about your new staff picks

Product Promotion templates

Notify your customers about new products or promotions

Push Notifications

Engage your customers by sending a push notification about an event or promotion

Scheduled Push Notifications

Schedule your push notification ahead of time

Targeted push notifications

Send push notification to a specific target group. E.g. wine drinkers

SMS marketing

Send text messages to your customers about promotions

Targeted Text messaging

Send text messages to a specific target group. E.g. Bourbon lovers

Customer Segmentation

Segment your customers based on their preferences like wine, whiskey etc.

Abandoned Cart notifications

Automated email notification to customers who added items to their cart

App Banners

Display banners on your app regarding events or promotions

Web Banners

Display rotating banners on your website regarding events or promotions

Home page sections

Customize your homepage with new product sections or banners

Staff picks

Curate your own staff picks for your customers

Top Sellers

Display top selling beers, wines and liquor on your home pages

Marketing Playbook

Playbook on how to market your app & website to grow your sales

Cocktails & Recipe Library

Extensive cocktail and recipe collections from our brand partners

Web Page Builder

Craft and design personalized custom pages for your website, including landing pages, career pages, and more!

Pop-ups

Customize and build your own pop-ups to entice customers to signup and get discounts. We can also integrate with Opt-in Monster for advanced features

Order Processing14

Manage orders with a branded online store, apps, fraud prevention, POS integration, multiple payment options, notifications, tracking, scheduled orders, delivery with Uber & Doordash, and subscriptions.

Branded Online Store front

Branded website with your logo and theme

Branded Apple and Android App

Branded app on the app stores customized with your logo and theme

Advanced Fraud Prevention

Advanced fraud protection from Forter to reduce fraud, prevent it before it happens

Order Integration with POS

Sends online orders back to your point of sale system. Limited to certain POS systems.

Multiple Payment Processor options

You can chose between stripe, world pay and authorize.net

Order Notification to Store

Store gets notified about a new order via phone call, text, email and drive app notification

Order Notification to customers

Customers gets notified about a new order via text, email and drive app notification

Order Tracking

Customers can track their delivery and shipping orders real time

Order Processing & Driver App

A separate app that can be installed on tablets or phone to process orders

Order Modification

Store can modify order or substitute products

Scheduled Orders

Customers can chose to schedule an order up to 7 days in advance

Payment Options by Order type

Store can control online or instore payment based on pickup or delivery orders

Delivery Integration with Uber & Doordash

Store can request a driver from Doordash or Uber to delivery their orders. We have preferred pricing with our partnerships!

Subscription Orders

Receive subscription orders from your wine clubs or other subscription based offerings

Sales & Promotions17

Key features: Guest checkout, coupon management, case discounts, BOGO/BAGB deals, minimum order limits, free delivery promotions, flash sales, easy re-order, and various order types.

Guest Checkout

Customers can checkout as guests without having to create an account.

Brand DTC Orders

Receive orders that initiate on the websites of our brand partners. More revenue for our stores!

Coupon Management

Create coupon codes for discounts, free delivery and holidays

Case Discounts

Setup case discounts for wines and liquor. E.g. buy 6 bottles and get 10% off

BOGO and BAGB Deals

Create scanned deals like buy 2 get $5 off or buy one and get one free

Minimum Order Limits

Store can require a minimum cart value for the orders to be processed

Free Delivery Promotions

Create free delivery promotions based on delivery zones. E.g. get free delivery for orders $50 or over

Sales and discounts

Display sale pricing from your POS or create online only sale pricing and discounts

Flash Sales

Advertise flash sales with prices that expire within hours, effectively clearing your inventory!

Brand & Supplier Promotions

We partner with suppliers to create banner ads and promotions, boosting both your online and in-store sales!

Easy Re-order button

Customers can easily re-order past purchases with a single click

Delivery Orders

Customers can order same day delivery and receive it within 30 mins.

Shipping Orders

Enable customers to purchase items for shipping, extending your reach

Curbside Pickup

Stores can provide curbside pickup, delivering orders directly to customers in reserved parking spots.

In Store Pickup

Customers can pre-order items for instore pickup.

Party Planner

Users can utilize the party planner feature to estimate the quantity of alcohol needed and get serving recommendations.

Gift Cards

Customers can buy an use your stores gift cards for online purchases

Customers9

Manage customers with our CRM platform, purchase history, rewards, loyalty card integration, import/export lists, demographics, engagement history, and retention rate tracking.

Customer Relationship Management (CRM)

Comprehensive CRM tools to learn about your audience

Customer Purchase history

Access to customer history, purchasing behavior and customer retention

Bottlecapps Rewards Program

A rewards program that drives customer engagement and loyalty while offering valuable benefits to shoppers.

Loyalty Card Integration

Integrate your instore loyalty program with your app & website

Loyalty Card Bar Code Display

Customers can convert their keycard to a digital bar code on their app

Customer List Import/ export

Import or export your customer details

Customer Demographics

Insights into customer demographics like age group, gender and location

Customer Engagement History

See how often the customer engages with your app and what products they interact with

Customer Retention Rate

Insights to what percentage of your customers stay with you and shop on your online store

Inventory Management15

Real-time inventory across every location, synced with your POS so your online and in-store stock always match.

Inventory Management

Inventory management with POS integration, automated sync, catalog matching, product images, product thresholds, price markups and ERP integration

Point of Sale Integration

We intergrade with your POS system to pull products, pricing, inventory and sale prices.

Automated inventory Sync

Inventory is automatically synched with your POS system every 30 mins

Automated Catalog Matching

Your products are matched against our product library to enhance the product display pages. E.g. product images, descriptions, Origin, ABV/proof

Automated Product Image Sync

We display images for your products by matching with out product library

House UPCs & Barrel Picks

Our system allows you to sell your unique products which do not have a manufacturer UPC.

Product Thresholds

Set product thresholds to hide items that are low on inventory

Price Mark Ups

Mark up product prices for online purchases

Bottle deposits

Option to pull bottle deposits from POS system where it is legally required to

Allocated Products

Manage allocated products, allow them to be displayed online but restrict purchases

Instore only

Mark products to be available only for instore purchasing

Price Levels

We can pull different price levels that you have setup in your point of sale for e-commerce

Modify Inventory Counts

Option manually edit your inventory levels for app & websites

Manual Inventory Upload

Option to manually upload a price and inventory file

Custom Integration to ERP Systems

Integration to Oracle OMS, Microsoft Dynamics or other custom OMS systems

Product Management15

Manage & display products, categorization, images, allocation, collections, missing product request, reviews, and enhanced attributes.

Over 5 Million Product Library

Our extensive product library includes over 5 million items such as beers, wines, spirits, tobacco, cigars, THC products, mixers, and other liquor store essentials

Product Categorization & Taxonomy

We have curate our menus based on extensive data we have collected on how consumers shop. We have product categorizations for over 5M products

Product Image Library

We offer a vast collection of product images that seamlessly match and display with your catalog. We collaborate with brands to ensure the most up-to-date images.

Enhance Product Display Pages

Our brand partners supply exclusive images and videos that are showcased on the product detail pages (PDP).

Product Allocation

Manage allocated products, hide or allow them to be displayed online but restrict purchases

Instore Only Products

Mark products to be available only for instore purchasing

Product Collections

Create a shoppable product collection with a unique URL for easy shopping and promotion on social media.

Allocated Product Collections

Create a shoppable product collection for allocated products that are only visible via this unique URL

Product Request Notification

Customers can request a product that is not available in your store

Product Descriptions and Tasting Notes

Our product library has marketing descriptions, tasting notes and food pairings for a vast number of products

Product Reviews

Our platform facilitates and showcases user-generated product reviews on both your app and website.

Enhanced Product Attributes

Showcases ABV/Proof, Age, beer styles, wine varietals, Tequila & Whiskey categories as well as country and region.

Wine Vintages

Manage and display wine vintages

THC & Tobacco for Websites

Option to sell tobacco and THC products (Website only, restricted on apps due to app store policies)

Product Images & descriptions Override

Option to upload your own product images, descriptions and categorization

Event Management7

Manage your instore events and tastings, online ticket purchases etc.

Instore Events & Tastings

Create events, promotions and tastings and make it available to view online

Online Event Purchase

Make events & tastings sessions available for online purchase

Event Calendar

Create a calendar of events going on during each month

Issue Event Tickets

Event tickets purchased online are emailed to the customers

Product Specific Events

Associate products to promotional events and make it available for purchase via banners

Event Banners

Display your events using a scrolling app and web banner carousel

Event Notifications

Send push notifications directly from the event along with event images

Wine & Beer Clubs7

Create and manage subscription programs for wines, craft beers, whiskies and more

Customizable Subscription Plans

Configurable subscription programs with flexible time periods and different categories like wine, Craft beer, whiskies

Wine & Beer Clubs

Create your own Wine and Beer clubs and make it available for a monthly or quarterly subscription. Multiple options available to customize

Bourbon & Whiskey Clubs

Create subscription for Bourbon & whiskey clubs and hand pick selections

Automated Order Creation

Subscriptions orders are automatically created on billing dates for fulfillment

Subscription Notifications

Advanced notifications to customers regarding their upcoming subscription orders

Subscription Modification

Modify subscription programs

Payment/ Card Expiry Notification

Notification on payment failures or card expiry issues

Reporting & Analytics14

Dashboards and exportable reports on sales, customers, products, and channels - see what's working and act on it.

Reporting & Analytics

Robust reporting capabilities on customer engagement, sales trends, product performance, and campaign effectiveness.

Monthly Sales Trends

Month over month sales trends and actionable insights

Average Basket Sizes

Average basket value across all the sources

Revenue Breakdown by Order Type

Sales break down by fulfillment method (Delivery vs pickup vs shipping)

Revenue Breakdown by Order Source

Sales break down by order source (app vs website vs DTC etc.)

Revenue Breakdown by Category

Sales break up by category (Wine, Beer, Spirits)

Best Selling Products & Categories

See the best selling products for your store

Trending Products

Product that are trending now across the platform

Customer Visits

Total customer visits on your online store

Repeat Customer Purchases

Display how often your customers come back and shop with you

Retention Rate

Shows how many of your customers stay with you

Conversion Rates

See how many of your customers that visit your store end up placing an order

Growth In Unique Visitors

Display the number of unique visitors that are active on your app and website

User Demographics by Age and Gender

Demographic data of your audience

Store Management15

Manage multiple locations, update deals & promotions, inventory management, enterprise account management, custom settings, holidays & closures, order notifications, delivery & pickup setup, and reviews.

Manage Multiple Locations

Manage multiple locations from a single login or handle them independently

Update deals & promotions across locations

Manage your deals and promotions across all your locations from a single place

Inventory Management for each location

Separate pricing and inventory feed for each location

Enterprise Account Management

Available for enterprise accounts managing more than 25 locations

Custom Store setting for each location

Configure each stores setting differently for e.g. enable or disable delivery for one location

Holidays & Store Closures

Manage store closure and holidays

Pause Ordering

Pause ordering with a click of button during staff shortages or inclement weather

Phone Call & SMS Order Notification

Phone call and SMS notifications for new online orders

Update Events for all locations

Event management across all the store locations

Google Reviews for Stores

Display google reviews for each location

Delivery Setup

Set up delivery zones & delivery times for each location either by zip codes or by drawing out zones on the delivery map

Shipping Setup

Set up shipping zones, categories, size restrictions. Integrated with UPS, FedEx and ShipStation

Convinience fees

Add convenience fees for online ordering

Pick up and Curbside

Enable disable instore pickup and curbside pickup, select pickup days and times and payment options

Multiple Staff Account

Create additional logins for staff

Onboarding10

Our onboarding team will guide you through the process, ensuring you're up and running within just a few days.

White Glove Onboarding

Our White Glove Onboarding ensures a seamless setup, guiding you every step of the way and getting you fully operational within just a few days. Experience hassle-free onboarding!

Domain Management

We will help you with setting up your web domain

Delivery Setup

Our onboarding specialist will work with you on setting up your delivery zones and maps

Store Setup

We will help you setup your stores hours, fulfillment methods, file feeds, payment methods etc.

Logo Design

If you do not have a logo, our graphics team will create one for you

Custom Branded Design for App & Website

Our onboarding team will customize the App & Website to your stores branding, this includes creating a banner image

Shipping Setup

Our team will help you get started with shipping orders, configure your UPS or Shipstation account

Google and Apple Appstore Setup

Onboarding specialist will guide you through the App store account creation

SEO Basics Setup

Basic SEO (on page SEO) setup is included with our onboarding process

POS Integration Setup

Our POS Integrations team will connect to your POS system to setup the POS Integration for file feeds

Customer Support & Success8

Our customer support includes email and chat support, phone support, and a dedicated Customer Success Manager. We provide knowledge articles, how-to guides, training videos, graphics & content creation assistance, and monthly cadence calls to ensure your success

Email and chat support

You can reach us at anytime via our email support or contact your client success team via phone or text during business hours.

Phone Support

Call our support number for help during business hours

Dedicated Customer Success Manager

Access to your Client success rep at anytime during regular business hours. You will have a real person to talk to

Knowledge Articles & How to guides

Comprehensive how-to guides to assist you with any feature or answer your questions whenever needed

Training Videos

Access our comprehensive training videos to master every feature and get answers to your questions, available whenever you need them

Graphics & Content Creation

Need assistance with event banner creation? Our graphics team is here to help you out!

Monthly Cadence Calls

Our monthly cadence calls with customers are designed to provide ongoing support and guidance, helping them achieve their goals with insights and strategies

Cappy our New AI AssistantCappy

Cappy is your own AI assistant available 24/7 to help you manage your e-commerce store. It can answer your questions and very soon will also be able to do stuff for you.

SEO & Digital Marketing7

Affordable SEO plans, on-page SEO, blog writing, social media linking, Google Ads setup, and optimized Facebook/Instagram Ads to boost traffic and ranking

Basic SEO Package

On page SEO, Page titles, meta descriptions and Header tags

SEO PRO Package

Our SEO package will create a customized SEO plan for your store, helping you rank for your targeted keywords, drive organic traffic, and boost local in-store foot traffic.

Blog & Content Creations

Our SEO pro package includes Blog writing and content creation to boost your SEO ranking

Social Media

Link your social media posts to your website to boost your online presence

Google Ads & Sponsored Listing

We can help setup your Google Ads or run it for you for a small fee

Facebook & Instagram Ads

Chose your own budget and we can run optimized Facebook or Instagram Ads for your store

Agency Services

Creatives to print and market in your store, like app banner QR codes, place mats etc.

Market Place Integration & Feeds11

We handle integrations to all the popular market places

Doordash

Automated file feeds to the Doordash Marketplace. Process Doordash Marketplace orders from our Order management system

Uber Eats

Automated file feeds to the Uber Eats Marketplace. Process Uber Eats Marketplace orders from our Order management system

Instacart Market Place Integration

Automated file feeds to the Instacart Marketplace

Google Shopping Feed

Google shopping feed to setup your Google market place and sponsored products

Vivino Feed

File feeds to list your products on Vivino.com

Wine Searcher Feed

File feeds to list your products on wine-searcher.com

Wine Spectator Feed

File feeds to list your products on winespectator.com

Flaviar Feed

Showcase your Spirits and whiskies on flaviar.com

Frootbat Feed

File feeds to sell your products on frootbat.com

Facebook Feed

Create file feeds for Facebook ads

Grubhub

Automated product, pricing, and inventory feeds to the Grubhub Marketplace. Process Grubhub orders through our Order Management System.

Third Party Integrations7

Streamline your shipping and delivery with our third party Integrations

UPS Integration for Shipping

Connect your UPS account and print labels from our OMS system

ShipStation Integration

Using our ShipStation integration, you can use any carrier for your shipping including FedEx

Doordash Drive Integration

Request a driver from Doordash to deliver your products to your customer. We have discounted pricing with Doordash

Uber Drive Integration

Request a driver from Uber to deliver your products to your customer. We have discounted pricing agreement with Uber

Forter Fraud Protection Integration

Stay protected with online fraud via our Forter Integration. Prevent fraud before it happens!

Datadome Bot Protection

Bot protection is included on all our sites

Shipday Integration

For stores with their own delivery drivers, Shipday offers a powerful solution for managing and optimizing driver routes with real-time tracking capabilities.

Upcoming Features1

We listen to our stores and develop new features regularly. Here are some exciting features coming your way this quarter

Personalized Product Recommendation

Unleash the power of Amazon’s recommendation engine to delight your customers with personalized product suggestions based on their unique preferences!

Whichever side you're on,
the customers are already online.

Book a 30-minute demo and we'll build the walkthrough around your store - or your brand.

No credit card · Live in ~14 days · Real human support