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Tequila – More Than Just a Good Margarita OR Tequila for Good Times, Good Music, Good Health, and Good Skin I’ll bet you didn’t know that there’s a city in the Jalisco Highlands of Mexico named Tequila? And that for tequila to be considered a true tequila it has to come from the area surrounding […]

Meet Derek, a diligent and consistent performer at the office. His wedding anniversary is coming up, and he wants to throw a surprise dinner for his wife. Unfortunately, he waited too long to contain the surprise, he leaves it late and now it’s the big day. Derek had seen her favorite wine out in a

“Mobile is not the future, it is the now. Meet your customers in the environment of their choice not where it’s convenient for you” – Cyndie Shaffstall (Spider Trainers) This quote came up at a conference extolling the virtues of mobile marketing. The platform is basically set in stone. The budding entrepreneur can reach out

Be Proactive. You’re in Charge. Sounds a little basic, doesn’t it? But, are you in charge? Are you a proactive person who meets challenges, issues, etc., head-on, or are you reactive? Many businesses fail because business owners are either conflict avoidant, or worse, close their eyes to daily ownership issues. Regardless of the stress involved,

Did That Title Catch Your Eye? It should.  The difference between maintaining a successful liquor store compared to running a thriving liquor store hedges on three specific issues: Your Customers Are Digitally Aware / Smarter Than Ever – Tap Into It This single fact should have you concerned.  Consumers compare everything on their phone now.

Imagine This. One of your customers is having a party.  It’s Friday night, and they need the beer, wine, and liquor before the party—not during the party! Lucky for them you offer the BOTTLECAPPS smartphone app.  They like it because it not only shows the logo and name of your store, it displays all the

What Your Customers Will “App” reciate There’s just about an app for everything. While it may be true that paying a visit to the liquor stores may be fun, having it delivered to your customer’s doorstep is better. Be it a get-together night with friends over beers at home, nothing is more convenient than having

Billions and Billions—Downloads, That Is Here’s an eye-popping statistic: 267 BILLION app downloads will occur in 2017 according to leading research firm Gartner Inc.  Will your store have an app that is in that statistic? Most Popular Mobile Apps 2017 Social apps like Facebook, YouTube, Google Maps, and Google Search rounded out the most used

Here an App, There an App, Everywhere an App, App An application that runs on mobile devices, commonly referred to as an app, is a type of software created with the intent to run on a smartphone or tablet computer. Apps serve to provide users with similar services to what is accessed on PCs. Mobile

Your Customers Use Their Phones More Than You Think. It’s true. Look at this graphic. It tells a very compelling story. Consider the interval from July 2014 to July 2016—nearly a 10% shift in two years of customers gaining more information about the items they buy—all from their smartphone. The retailers that have prepared for