White papers
Reports worth
Reports worth
your time.
Data-backed research and playbooks for beer, wine, and liquor retail - drawn from across 2,000+ Bottlecapps stores. Free to read - no sign-up.
Pricing & Margin
Pricing
Margin
Customer ownership
Flat-Fee vs. Commission-Based E-Commerce for Liquor Retailers
A real cost analysis using an independent Port Chester, NY liquor retailer. At ~$1.18M in annual online sales, a flat-fee platform saves $25,320–$196,536 a year versus commission pricing - and shows why pricing model, not feature list, decides whether e-commerce stays profitable as you grow.
Industry Report
Benchmarks
E-commerce
Growth
The 2026 Bev-Alc E-Commerce Report
How independent liquor, beer, and wine retailers are winning online. Benchmarks on conversion, average basket, and repeat-purchase rate from across 2,000+ stores - plus where the next year of growth is coming from.
Coming soon
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Tell us your region and footprint and our team will pull the numbers that matter to you.