Honest comparison

Bottlecapps vs Shopify

Shopify is a great general store builder. But beverage-alcohol retail needs age-gating, compliance, loyalty, marketplace feeds and delivery out of the box - not bolted on. Here's every feature, side by side.

173 / 177
included with Bottlecapps
76
native to Shopify
101
Shopify says no, limits, or charges extra
Feature
Bottlecapps Bottlecapps
Shopify

Marketing

20
Email Marketing Email your customers with our expertly crafted templates, or create your own designs.
10K limit
News letter templates Create and email newsletters to your customers
Staff picks templates Email your customers about your new staff picks
Product Promotion templates Notify your customers about new products or promotions
Push Notifications Engage your customers by sending a push notification about an event or promotion
Scheduled Push Notifications Schedule your push notification ahead of time
Targeted push notifications Send push notification to a specific target group. E.g. wine drinkers
SMS marketing Send text messages to your customers about promotions
Add-on
Targeted Text messaging Send text messages to a specific target group. E.g. Bourbon lovers
Add-on
Customer Segmentation Segment your customers based on their preferences like wine, whiskey etc.
Abandoned Cart notifications Automated email notification to customers who added items to their cart
App Banners Display banners on your app regarding events or promotions
Web Banners Display rotating banners on your website regarding events or promotions
Home page sections Customize your homepage with new product sections or banners
Staff picks Curate your own staff picks for your customers
Top Sellers Display top selling beers, wines and liquor on your home pages
Marketing Playbook Playbook on how to market your app & website to grow your sales
Cocktails & Recipe Library Extensive cocktail and recipe collections from our brand partners
Web Page Builder Craft and design personalized custom pages for your website, including landing pages, career pages, and more!
Pop-ups Customize and build your own pop-ups to entice customers to signup and get discounts. We can also integrate with Opt-in Monster for advanced features

Order Processing

14
Branded Online Store front Branded website with your logo and theme
Branded Apple and Android App Branded app on the app stores customized with your logo and theme
Advanced Fraud Prevention Advanced fraud protection from Forter to reduce fraud, prevent it before it happens
Standard Fraud Protection
Order Integration with POS Sends online orders back to your point of sale system. Limited to certain POS systems.
Multiple Payment Processor options You can chose between stripe, world pay and authorize.net
Additional Fees Apply
Order Notification to Store Store gets notified about a new order via phone call, text, email and drive app notification
Order Notification to customers Customers gets notified about a new order via text, email and drive app notification
Order Tracking Customers can track their delivery and shipping orders real time
Order Processing & Driver App A separate app that can be installed on tablets or phone to process orders
Order Modification Store can modify order or substitute products
Scheduled Orders Customers can chose to schedule an order up to 7 days in advance
Payment Options by Order type Store can control online or instore payment based on pickup or delivery orders
Delivery Integration with Uber & Doordash Store can request a driver from Doordash or Uber to delivery their orders. We have preferred pricing with our partnerships!
Add-on
Subscription Orders Receive subscription orders from your wine clubs or other subscription based offerings

Sales & Promotions

17
Guest Checkout Customers can checkout as guests without having to create an account.
Brand DTC Orders Receive orders that initiate on the websites of our brand partners. More revenue for our stores!
Coupon Management Create coupon codes for discounts, free delivery and holidays
Case Discounts Setup case discounts for wines and liquor. E.g. buy 6 bottles and get 10% off
BOGO and BAGB Deals Create scanned deals like buy 2 get $5 off or buy one and get one free
Minimum Order Limits Store can require a minimum cart value for the orders to be processed
Free Delivery Promotions Create free delivery promotions based on delivery zones. E.g. get free delivery for orders $50 or over
Sales and discounts Display sale pricing from your POS or create online only sale pricing and discounts
Flash Sales Advertise flash sales with prices that expire within hours, effectively clearing your inventory!
Brand & Supplier Promotions We partner with suppliers to create banner ads and promotions, boosting both your online and in-store sales!
Easy Re-order button Customers can easily re-order past purchases with a single click
Delivery Orders Customers can order same day delivery and receive it within 30 mins.
Shipping Orders Enable customers to purchase items for shipping, extending your reach
Curbside Pickup Stores can provide curbside pickup, delivering orders directly to customers in reserved parking spots.
In Store Pickup Customers can pre-order items for instore pickup.
Party Planner Users can utilize the party planner feature to estimate the quantity of alcohol needed and get serving recommendations.
Gift Cards Customers can buy an use your stores gift cards for online purchases
Add-on

Customers

9
Customer Relationship Management (CRM) Comprehensive CRM tools to learn about your audience
Customer Purchase history Access to customer history, purchasing behavior and customer retention
Bottlecapps Rewards Program A rewards program that drives customer engagement and loyalty while offering valuable benefits to shoppers.
Loyalty Card Integration Integrate your instore loyalty program with your app & website
Loyalty Card Bar Code Display Customers can convert their keycard to a digital bar code on their app
Customer List Import/ export Import or export your customer details
Customer Demographics Insights into customer demographics like age group, gender and location
Customer Engagement History See how often the customer engages with your app and what products they interact with
Customer Retention Rate Insights to what percentage of your customers stay with you and shop on your online store

Inventory Management

15
Inventory Management Inventory management with POS integration, automated sync, catalog matching, product images, product thresholds, price markups and ERP integration
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Point of Sale Integration We intergrade with your POS system to pull products, pricing, inventory and sale prices.
Automated inventory Sync Inventory is automatically synched with your POS system every 30 mins
Automated Catalog Matching Your products are matched against our product library to enhance the product display pages. E.g. product images, descriptions, Origin, ABV/proof
Automated Product Image Sync We display images for your products by matching with out product library
House UPCs & Barrel Picks Our system allows you to sell your unique products which do not have a manufacturer UPC.
Product Thresholds Set product thresholds to hide items that are low on inventory
Price Mark Ups Mark up product prices for online purchases
Bottle deposits Option to pull bottle deposits from POS system where it is legally required to
Allocated Products Manage allocated products, allow them to be displayed online but restrict purchases
Instore only Mark products to be available only for instore purchasing
Price Levels We can pull different price levels that you have setup in your point of sale for e-commerce
Modify Inventory Counts Option manually edit your inventory levels for app & websites
Manual Inventory Upload Option to manually upload a price and inventory file
Custom Integration to ERP Systems Integration to Oracle OMS, Microsoft Dynamics or other custom OMS systems

Product Management

15
Over 5 Million Product Library Our extensive product library includes over 5 million items such as beers, wines, spirits, tobacco, cigars, THC products, mixers, and other liquor store essentials
Product Categorization & Taxonomy We have curate our menus based on extensive data we have collected on how consumers shop. We have product categorizations for over 5M products
Manual
Product Image Library We offer a vast collection of product images that seamlessly match and display with your catalog. We collaborate with brands to ensure the most up-to-date images.
Enhance Product Display Pages Our brand partners supply exclusive images and videos that are showcased on the product detail pages (PDP).
Product Allocation Manage allocated products, hide or allow them to be displayed online but restrict purchases
Instore Only Products Mark products to be available only for instore purchasing
Product Collections Create a shoppable product collection with a unique URL for easy shopping and promotion on social media.
Allocated Product Collections Create a shoppable product collection for allocated products that are only visible via this unique URL
Product Request Notification Customers can request a product that is not available in your store
Product Descriptions and Tasting Notes Our product library has marketing descriptions, tasting notes and food pairings for a vast number of products
Product Reviews Our platform facilitates and showcases user-generated product reviews on both your app and website.
Enhanced Product Attributes Showcases ABV/Proof, Age, beer styles, wine varietals, Tequila & Whiskey categories as well as country and region.
Wine Vintages Manage and display wine vintages
THC & Tobacco for Websites Option to sell tobacco and THC products (Website only, restricted on apps due to app store policies)
Product Images & descriptions Override Option to upload your own product images, descriptions and categorization

Event Management

7
Instore Events & Tastings Create events, promotions and tastings and make it available to view online
Online Event Purchase Make events & tastings sessions available for online purchase
Event Calendar Create a calendar of events going on during each month
Issue Event Tickets Event tickets purchased online are emailed to the customers
Product Specific Events Associate products to promotional events and make it available for purchase via banners
Event Banners Display your events using a scrolling app and web banner carousel
Event Notifications Send push notifications directly from the event along with event images

Wine & Beer Clubs

7
Customizable Subscription Plans Configurable subscription programs with flexible time periods and different categories like wine, Craft beer, whiskies
Add-on
Wine & Beer Clubs Create your own Wine and Beer clubs and make it available for a monthly or quarterly subscription. Multiple options available to customize
Add-on
Bourbon & Whiskey Clubs Create subscription for Bourbon & whiskey clubs and hand pick selections
Add-on
Automated Order Creation Subscriptions orders are automatically created on billing dates for fulfillment
Add-on
Subscription Notifications Advanced notifications to customers regarding their upcoming subscription orders
Add-on
Subscription Modification Modify subscription programs
Add-on
Payment/ Card Expiry Notification Notification on payment failures or card expiry issues
Add-on

Reporting & Analytics

14
Reporting & Analytics Robust reporting capabilities on customer engagement, sales trends, product performance, and campaign effectiveness.
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Monthly Sales Trends Month over month sales trends and actionable insights
Average Basket Sizes Average basket value across all the sources
Revenue Breakdown by Order Type Sales break down by fulfillment method (Delivery vs pickup vs shipping)
Revenue Breakdown by Order Source Sales break down by order source (app vs website vs DTC etc.)
Revenue Breakdown by Category Sales break up by category (Wine, Beer, Spirits)
Best Selling Products & Categories See the best selling products for your store
Trending Products Product that are trending now across the platform
Customer Visits Total customer visits on your online store
Repeat Customer Purchases Display how often your customers come back and shop with you
Retention Rate Shows how many of your customers stay with you
Conversion Rates See how many of your customers that visit your store end up placing an order
Growth In Unique Visitors Display the number of unique visitors that are active on your app and website
User Demographics by Age and Gender Demographic data of your audience

Store Management

15
Manage Multiple Locations Manage multiple locations from a single login or handle them independently
Update deals & promotions across locations Manage your deals and promotions across all your locations from a single place
Inventory Management for each location Separate pricing and inventory feed for each location
Enterprise Account Management Available for enterprise accounts managing more than 25 locations
Custom Store setting for each location Configure each stores setting differently for e.g. enable or disable delivery for one location
Holidays & Store Closures Manage store closure and holidays
Pause Ordering Pause ordering with a click of button during staff shortages or inclement weather
Phone Call & SMS Order Notification Phone call and SMS notifications for new online orders
Update Events for all locations Event management across all the store locations
Google Reviews for Stores Display google reviews for each location
Add-on
Delivery Setup Set up delivery zones & delivery times for each location either by zip codes or by drawing out zones on the delivery map
Shipping Setup Set up shipping zones, categories, size restrictions. Integrated with UPS, FedEx and ShipStation
Convinience fees Add convenience fees for online ordering
Pick up and Curbside Enable disable instore pickup and curbside pickup, select pickup days and times and payment options
Multiple Staff Account Create additional logins for staff

Onboarding

10
White Glove Onboarding Our White Glove Onboarding ensures a seamless setup, guiding you every step of the way and getting you fully operational within just a few days. Experience hassle-free onboarding!
Domain Management We will help you with setting up your web domain
Delivery Setup Our onboarding specialist will work with you on setting up your delivery zones and maps
Store Setup We will help you setup your stores hours, fulfillment methods, file feeds, payment methods etc.
Logo Design If you do not have a logo, our graphics team will create one for you
Custom Branded Design for App & Website Our onboarding team will customize the App & Website to your stores branding, this includes creating a banner image
Shipping Setup Our team will help you get started with shipping orders, configure your UPS or Shipstation account
Google and Apple Appstore Setup Onboarding specialist will guide you through the App store account creation
SEO Basics Setup Basic SEO (on page SEO) setup is included with our onboarding process
POS Integration Setup Our POS Integrations team will connect to your POS system to setup the POS Integration for file feeds

Customer Support & Success

8
Email and chat support You can reach us at anytime via our email support or contact your client success team via phone or text during business hours.
Phone Support Call our support number for help during business hours
Dedicated Customer Success Manager Access to your Client success rep at anytime during regular business hours. You will have a real person to talk to
Knowledge Articles & How to guides Comprehensive how-to guides to assist you with any feature or answer your questions whenever needed
Training Videos Access our comprehensive training videos to master every feature and get answers to your questions, available whenever you need them
Graphics & Content Creation Need assistance with event banner creation? Our graphics team is here to help you out!
Monthly Cadence Calls Our monthly cadence calls with customers are designed to provide ongoing support and guidance, helping them achieve their goals with insights and strategies
Cappy our New AI AssistantCappy Cappy is your own AI assistant available 24/7 to help you manage your e-commerce store. It can answer your questions and very soon will also be able to do stuff for you.

SEO & Digital Marketing

7
Basic SEO Package On page SEO, Page titles, meta descriptions and Header tags
SEO PRO Package Our SEO package will create a customized SEO plan for your store, helping you rank for your targeted keywords, drive organic traffic, and boost local in-store foot traffic.
Blog & Content Creations Our SEO pro package includes Blog writing and content creation to boost your SEO ranking
Social Media Link your social media posts to your website to boost your online presence
Google Ads & Sponsored Listing We can help setup your Google Ads or run it for you for a small fee
Facebook & Instagram Ads Chose your own budget and we can run optimized Facebook or Instagram Ads for your store
Agency Services Creatives to print and market in your store, like app banner QR codes, place mats etc.

Market Place Integration & Feeds

11
Doordash Automated file feeds to the Doordash Marketplace. Process Doordash Marketplace orders from our Order management system
Uber Eats Automated file feeds to the Uber Eats Marketplace. Process Uber Eats Marketplace orders from our Order management system
Instacart Market Place Integration Automated file feeds to the Instacart Marketplace
Google Shopping Feed Google shopping feed to setup your Google market place and sponsored products
Vivino Feed File feeds to list your products on Vivino.com
Wine Searcher Feed File feeds to list your products on wine-searcher.com
Wine Spectator Feed File feeds to list your products on winespectator.com
Flaviar Feed Showcase your Spirits and whiskies on flaviar.com
Frootbat Feed File feeds to sell your products on frootbat.com
Facebook Feed Create file feeds for Facebook ads
Grubhub Automated file feeds to the Doordash Marketplace. Process Marketplace orders from our Order management system
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Third Party Integrations

7
UPS Integration for Shipping Connect your UPS account and print labels from our OMS system
ShipStation Integration Using our ShipStation integration, you can use any carrier for your shipping including FedEx
Doordash Drive Integration Request a driver from Doordash to deliver your products to your customer. We have discounted pricing with Doordash
Add-on
Uber Drive Integration Request a driver from Uber to deliver your products to your customer. We have discounted pricing agreement with Uber
Add-on
Forter Fraud Protection Integration Stay protected with online fraud via our Forter Integration. Prevent fraud before it happens!
Datadome Bot Protection Bot protection is included on all our sites
Shipday Integration For stores with their own delivery drivers, Shipday offers a powerful solution for managing and optimizing driver routes with real-time tracking capabilities.
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Upcoming Features

1
Personalized Product Recommendation Unleash the power of Amazon’s recommendation engine to delight your customers with personalized product suggestions based on their unique preferences!
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Included Not available Add-on Extra cost, limited, or manual

Comparison reflects Bottlecapps' standard retail partnership vs. a typical Shopify plan and is provided for general guidance; Shopify's capabilities vary by plan and third-party apps and may change. Shopify is a trademark of its respective owner.

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