E-commerce, built for beverage alcohol

Sell more bottles.
Own every customer.

Bottlecapps gives liquor stores, chains, and beverage brands the branded app, website, delivery, and loyalty tools to grow direct sales - and stop renting their customers from marketplaces.

4.8 on Google · 114 reviews
Bottlecapps store app on a phone beside a branded bottle
AVG WEB ORDER
$118 across network
+18% YoY
NEW ORDER · ONLINE
$128.40

Trusted by 1,600 liquor retailers across North America

Spec'sBevMax11th Avenue Package StoreArgonaut Wine & LiquorHot Shot LiquorGeorgio's LiquorsGarnet Wines & LiquorsBroudys LiquorsFrontier LiquorsLuekensLee's Discount LiquorThe Spirit ShopYorkshire Wines & SpiritsAddy's Fine Wine & SpiritsNick & Moes LiquorBrown Jug AlaskaLiquor EmpireBubbles Liquor WorldDaveco Beer Wine & SpiritsDavidsons Beer Wine & Spirits Spec'sBevMax11th Avenue Package StoreArgonaut Wine & LiquorHot Shot LiquorGeorgio's LiquorsGarnet Wines & LiquorsBroudys LiquorsFrontier LiquorsLuekensLee's Discount LiquorThe Spirit ShopYorkshire Wines & SpiritsAddy's Fine Wine & SpiritsNick & Moes LiquorBrown Jug AlaskaLiquor EmpireBubbles Liquor WorldDaveco Beer Wine & SpiritsDavidsons Beer Wine & Spirits
One platform

Everything you need to sell direct

Eight tools, one login. Built specifically for the way liquor, beer, and wine actually sell.

Branded mobile apps

Native iOS & Android apps under your store's name - not a marketplace's.

Loyalty that compounds

Points, tiers, and rewards that turn one-time buyers into regulars.

Marketing that converts

Targeted notifications, email, and SMS that move product on slow days.

Delivery, done

Same-day, curbside, and in-house delivery - orchestrated from one console.

POS integration

Connects with 100+ point-of-sale systems to keep pricing and stock in sync.

Marketplace integration

Send your catalog to DoorDash, Uber Eats, Instacart & Grubhub for incremental orders.

Compliance built in

Age-gating, geo-fenced delivery, and configurable alcohol tax - all in one place.

Analytics that act

See what sells, who's buying, and what to do next - in plain English.

Why stores switch

The numbers your accountant cares about

Stop paying 8–12% to marketplaces for customers who were already yours. Branded-app shoppers come back 46% of the time - vs. 36% on the web - and that loyalty is yours to keep.

$118
average web order
across the network
46%
repeat purchase rate
on branded apps
1,600
stores and counting
across North America
0%
commission on your sales
you keep 100% of the margin

Network averages across 1,600 Bottlecapps stores, 2025. Rating: 4.8★ on Google (114 reviews).

Bottlecapps store analytics dashboard - gross sales, orders, conversion and retention Bottlecapps analytics - monthly sales and order trends, orders by day of week, and order volume by hour
Built to scale with you

From independents to 200+ store chains -and everyone in between

The same platform grows with you, from your first online order to multi-state operations. No replatforming, no starting over.

Independent Retailers

One location, big ambitions. Launch a branded app and website in about two weeks.

Multi-location

Sync inventory, pricing, and loyalty across every store from a single console.

Chains & enterprise

Role-based access, partitioned data, and dedicated support for operations up to 200+ stores.

The marketplace tax

You didn't open a store to be a marketplace landlord

Every order through a third-party marketplace is a customer you may never see again. We help you build something that's yours.

The old way

Renting from marketplaces

  • Marketplaces own your customer, not you
  • 8–12% commission cuts vanish before margin
  • Ad costs climb every quarter - bid down? Lose orders
  • Repeat buyers go where the next coupon is
  • Loyalty 'programs' nobody actually owns
With Bottlecapps

Direct, with Bottlecapps

  • Your app. Your customer data. Forever.
  • Flat platform fee - keep 100% of margin
  • Owned channels: push, email, SMS, app
  • Loyalty tiers that actually move basket size
  • Win-back flows on autopilot
How it works

Live in 14 days. Growing forever.

01 STEP 01

Launch your store

We migrate your catalog, brand the app and site to your store, and ship to the App Store & Google Play in under two weeks.

02 STEP 02

Connect your customers

Push, loyalty, SMS, and email - all from one place, with templates that convert out of the box.

03 STEP 03

Grow on autopilot

Automated win-back flows, supplier-funded promos, and personalized offers run while you sleep.

Branded customer app running on a phone
The customer app

An app your customers actually open

Native iOS & Android, designed for repeat purchase and branded to your store. This is what loyalty looks like on a phone.

One-tap reorder
Customers reorder with one click.
Loyalty wallet
Points, tiers, and rewards - front and center.
Smart push
"Your favorite bourbon is back in stock."
App Store Google Play
Built for beverage alcohol

Compliance isn't a feature. It's the foundation.

Generic platforms leave alcohol law to you. Bottlecapps builds it into the bones of your store, so you sell with confidence in every market.

Age-gate prompts

Built-in age-confirmation pop-ups greet shoppers before they browse or buy.

Geo-fenced delivery

Orders can't be placed outside the delivery zones you define.

Configurable alcohol tax

Set alcohol-specific tax rules by location and product to match your market.

Shipping & carrier rules

Dry-county, container, and carrier restrictions you control, store by store.

Real numbers, real stores

Don't take our word for it

$200
in sales per $1 invested
“We are currently generating roughly $200 in sales for every $1 invested with Bottlecapps.”
Independent retailer
Port Chester, NY
200+
locations, one app
“Having our own app and managing it through Bottlecapps gives us the power to present everything we want to. On somebody else's app we're at their mercy - they won't show all the products we have, nor let us sell them as inexpensively as we can on our own app, because we're not paying somebody else to do it for us.”
Retail chain
Texas
5.0★
Google review · brand partner
“We've worked with Bottlecapps as our web development partner for Double Cross Vodka's e-commerce business, and they've been excellent at every stage of the customer journey. From the initial site setup through ongoing updates, they've been responsive, reliable, and fast to troubleshoot. What sets them apart is the depth beyond basic dev work - pixel implementation, analytics configuration, and tracking infrastructure were all handled cleanly, which matters a lot when you're running paid media and need accurate data. Highly recommend Bottlecapps to any brand looking for a partner who can handle both the build and the ongoing optimization work that keeps an e-commerce site performing.”
Double Cross Vodka
Brand partner
For brands & distributors

Reach drinkers where they actually buy

Run supplier-funded campaigns across 1,000+ retail storefronts, see real sell-through data, and turn shelf presence into measurable demand.

Ad Campaigns
Promote across our retailer network with co-op funded placements.
Sell-through data
BottleSense analytics show what's moving, where, and why.
Three-tier ready
The only platform serving all three tiers of beer, wine & spirits.
Book a demo

See it on your own catalog

Tell us about your store and we'll build a live walkthrough around your products, your market, and your goals.

  • A live demo on your own catalog
  • Your store's custom growth plan
  • Transparent, flat-rate pricing

Ready when you are

Book a free, no-pressure demo and we'll build a live walkthrough on your own catalog.

No credit card · No commission · Live in ~14 days

Book a free demo
FAQ

Questions, answered

We price on a low, flat monthly rate based on your store count and feature set - never a percentage of your sales. Most independent stores start around a few hundred dollars a month, with custom packages for multi-location and enterprise. See full pricing or book a demo for a transparent quote tailored to you.

Most stores are live in about 14 days. We migrate your catalog, brand your app and website, integrate your POS, and submit to the App Store and Google Play - your client success manager runs the whole launch.

Almost certainly. We connect with 100+ point-of-sale systems for inventory and pricing sync, so your physical and digital shelves stay aligned.

You choose: in-house delivery, curbside pickup, and same-day options are all built in and orchestrated from one console - with geo-fencing and compliance handled automatically.

That's the point. Instead of renting customers from a marketplace that takes a cut and keeps the data, you build a direct channel you own - branded app, website, loyalty, and all.

Always. Store owners are busy, so every account gets white-glove onboarding and a dedicated client success manager - a real person who knows liquor retail, available by phone, text, and email.

Tapped In

Get Tapped In.

Our quarterly email pulls back the curtain at Bottlecapps - the answers and solutions to the questions we hear most from retailers, distributors, and brand partners, plus new platform features and what's coming next.

Quarterly · No spam · Unsubscribe anytime

Your customers already buy online.
The only question is -
will they buy from you?

Book a 30-minute demo. See your store's growth plan. No commission, no pressure.

No credit card · 14-day launch · No commission